The Benefits of Going Wireless
When Vic Hayes made WiFi possible, he changed the world forever. Advancements in WiFi technology have truly made the world wireless. WiFi has definitely made its mark on the payment solutions world since merchants now use wireless processing solutions. Merchants who can find an affordable POS System such as the BankCard POS are definitely taking advantage of this wireless payment solution. Recently, there has been an increase in merchants using wireless credit card processing solutions because of three of the many benefits offered.
The first benefit is that merchants can process payments almost anywhere because of WiFi. In the past, merchants were confined to processing payments wherever a dial-up internet connection was available. This benefit is helpful if for some reason a merchant needs to travel and sell goods at other locations where a dial-up connection is impossible.
In addition to being able to process payments almost anywhere, merchants can make customers feel more secure. Ever see a sales rep take a customer’s credit card and disappear into a back room to process a transaction? When this happens, it’s easy to entertain thoughts about fraud or identity theft. That’s why it’s better to process credit card transactions right in front of customers. This way, customers will feel confident knowing that a sales rep did not copy down their credit card information.
The third benefit is that going wireless allows merchants to serve more customers. Today, many customers only use credit to make purchases and do not carry cash. Journalist Catherine New wrote an article in The Huffington Post titled, “Cash Dying As Credit Card Payments Predicted to Grow in Volume: Report.” In the article, New focuses on what she calls a cashless society. She writes, “Last year 27 percent of all point-of-sale purchases were made with cash and that number is expected to drop to 23 percent by 2017, according to a report published Wednesday by Javelin Strategy & Research, a market research firm.”
So going wireless isn’t a bad idea if a merchant wants to process payments almost anywhere or make customers feel more secure. Also, a merchant can have the opportunity to serve more customers because if a merchant only accepts cash, there’s a good chance that a customer only has credit. The merchant will then lose an opportunity to provide quality service and the customer will look elsewhere for a place to swipe that shiny piece of plastic.